Genre/Target Audience

The band I will be using are called Mahogany Drum. They are a band from my school, Cox Green School. The song I will be using is the first song they have made. Mahogany Drum consist of four members a lead singer, bass player, guitar player and a drummer. They are an indie rock band.

Indie is a shorter word for independent, indie music is produced independently from major commercial record labels. In modern times indie is used as if it is a music genre. Indie artists music usually create music that can be categorised in various genres. My band can fit into such genres as indie rock, folk, alternative rock and indie pop. They are more prominently an indie rock band.  The reason why they are an indie rock band is because of the style of their music.

Indie bands have been around since the start of the 1980's. It was in the early 2000's when indie rock has been very mainstream in North America and The United Kingdom and other countries in Europe. I think my bands target audience age would be between 16-33. I think my band are young and a developing talent and want to appeal to audiences their own age.

I have got information to back up my target audience age rating by researching similar bands music videos on YouTube and using the video statistics they offer. For example I found for The Vaccines song I Always Knew had been watched around 300,000 times, the average age was for females was 13-24 and the average age for males was 25-34. It was watched the most in Italy, Ireland and the UK. After researching various other indie rock bands I came to the conclusion of the average age of 16-33 year old. I think the audience are both male and female audiences.

I think if I was looking into the life of someone from my target audience they would like going to festivals, listening to the radio, buying bands CD's or downloading them, be quite in touch with the music they like, read music magazines, be a student, part time or full time work.

I am going to research conventions and theorists in my upcoming blogs, I will then decide what conventions I will use that are suitable for an indie rock music video.

Jack