Wednesday, 26 September 2012

Bombay Bicycle Club's Music Video

As "Mahogany Drum" are an indie band I decided start researching similar bands and their music videos. One very interesting music video I found was by the very liked indie band "Bombay Bicycle Club" their song called "Shuffle". Here is the link for you to take a look.. http://www.youtube.com/watch?v=PFI2BPVxt-s.

The artist has decided to be very basic by having no narrative and featuring no people or themselves in the video. However the video is very interesting by the technical use of stop frame animation in which lyrics are uncovered. The artist may have done this to exaggerate and draw attention to his lyrics. In my opinion it does that very well and I have remembered the lyrics from just a few watches. Not only  that but I think its a stylish  music video that is very interesting by how the words appear for example, twenty two seconds in when the dirt removes itself in a unnatural way and I find myself being very entertained.

However I think band are almost being a little arrogant how they ignore the convention of appearing in their own music video. This may be because they are already famous and do not feel they need to appear to make their video entertaining and feel they do not need the self publicity or recognition because their name is recognizable enough.

As my band is just starting up and this is their first song I feel I must use them in my music video. So if I am to use the stop flow animation convention I will only feature it for a small part, for example just the chorus because I thought it was a unique interesting way to show lyrics.

Feel free to post your opinions of this music video as it will be good to get some audience feedback. Do you think the use of the stop frame animation convention is good or bad?

Jack

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